blastoff.office@gmail.com Featured Tool of the Trade: Google Calendar First and foremost, Google needs to become your new best friend. If you haven’t done so already, sign up for a free Gmail account by clicking here, and then come back to this post so you can see what we have to say about Google Calendar. Once you have …
Let’s face it, we’re all busy and value our time. Lately, it seems all I have been getting is internet marketing service requests, but no business. Email follow ups haven’t been working either. As a part-time, “wannabe” full time entrepreneur, not even being able to hook a lead gets a little disheartening after a while. So …
QR codes, those little square bar codes you can scan with your phone, have been getting mixed reviews. Like any marketing medium, QR codes have to be applied properly to the right customer base to be effective. When put in front of the right customers, they can be powerful tools that drive new customers to …
Absolutely tenacious with a will of steel…are words that immediately come to mind when trying to come up with the most befitting tribute of Steve Jobs’ life. Last night, Steve Jobs, the visionary CEO of Apple, passed away at the far too young age of 56 after an extended battle with cancer. I was walking …
Marketers know that packaging is one of the keys to selling a product, and they package goods with this end goal in mind. Marketers also rely on psychologists who have identified what causes products to jump off shelves and into consumers’ hands from product label printing and design to packaging as a whole. The Use of Color …
The economic boom of the 90’s was fueled by the coming of age of the large Baby Boomer generation. The fortunes of brands depended on whether they pampered and kept Boomers happy enough to buy from them and keep coming back for more. Today the Boomers are a fading generation, with most heading into retirement …
There’s been a major digital dilemma on my mind these days. No, it isn’t the latest Google acquisition, a Facebook privacy issue, or the soul-searching question of, “to tweet or not to tweet?” My digital dilemma is social media and the law. Recently, I attended a small conference solely for the purpose of networking and snooping …
This week marks the 48th Annual National Small Business Week (May 16-20) and with this post I hope to explore the state of Small Business in America through a few different mediums. Small businesses are considered the backbone of America and are what many financial analysts predict will be the vehicle to drive us out of this financial …
Running a business is undoubtedly stressful, so most owners try to keep all of their responsibilities to an absolute minimum; for this reason, creating office culture is often thrown by the wayside, labeled unimportant, and ceases to exist. Between managing the finances and trying to keep up with the latest social networks, creating a fun and …
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